It arrives as an email. Been circulating for a year now as a topical photoset of an unlikely scenario.
As interesting as the images are, one starts thinking that if this is an advertisement, who would allow it? What roads authority would allow not only advertising on the surface of their roadway, but one with potential to cause an accident (by a motorist breaking suddenly).
And the dude lifting/placing the image on the surface surely isn’t really on that road with 3 lanes of traffic in action.
So-called “Y&R Everest” agency couldn’t easily be found on the web except through the atrocious Rediffusion website.
All in all, a fascinating story so well concealed (by a marketing agency!) that I couldn’t satisfy myself exactly if this was a publicity stunt or a real ad campaign.
Only clues at our mates, Ads of the World.
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